By Kelly Behr
One big (huge) company is suing little Hampton Creek who are the creators of Just Mayo. Just Mayo, if you are not familiar is a vegan brand that comes in delicious flavors like chipotle & sriracha not to mention the tastiness of the original.
Just Mayo found themselves smack dab in the middle of a lawsuit the other day brought on by it’s much larger competitor, Hellmann’s. Their problem? Hampton Creek “mayo” wasn’t using real eggs!! I mean how dare they! Hellmann’s is claiming that Just Mayo is participating in fraud by making people think the product contains real eggs and by definition should not be allowed to use the word Mayo. Looks like someone is a little scared of this up and coming brand if you ask me!
I say, congratulations Hampton Creek! Not only have you mastered a delicious recipe sans animal products but you are brought into the national spotlight for doing so. If anything Hellmann’s just help Hampton Creek get more exposure. Lawsuits like this make me think companies see the upcoming vegan products as being a true threat to the original. And that my friends are a step in the right direction!
Read the full article posted by the New York Times here: http://www.nytimes.com/2014/11/11/business/unilever-sues-a-start-up-over-mayonnaise-like-product.html?_r=0
And if you are tired of the big corporate bullies sign this petition to stand with Hampton Creek! https://www.change.org/p/tell-unilever-to-stop-bullying-sustainable-food-companies